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Research papers

The duplication of television viewing between and within channels

In the United Kingdom some 85% of homes have a television set capable of receiving at least two different channels. The results to be described in this paper concern the use these viewers make of the choice available to them. There has been much...

Catalogue: ESOMAR Congress 1968
Author: Gerald J. Goodhardt
June 15, 1968
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Citation

Goodhardt, G. J. (1968a, June 15). The duplication of television viewing between and within channels. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/the-duplication-of-television-viewing-between-and-within-channels